Butterfield
RE-IMAGINING A 250 YEAR OLD DRAGON
Butterfield Bank is a financial institution founded in the late 1700s in Bermuda, that has since expanded to the Cayman Islands and the UK. Butterfield came to CSA for a refresh of their heritage brand in order to unify their presence, and bring their offering to a wider audience.
ROLE: Designer
SKILLS:Brand Identity Design
CREATED AT: Carbone Smolan Agency
In imagining Butterfield’s new identity, we were guided by the art deco period that saw the bank’s global rise, and by Bermuda’s iconic natural beauty.
We re-drew Butterfield’s wyvern (water dragon) logo using a line language inspired by the art deco period.
The logotype references Butterfield signage from the early 19th century.
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